Use Case: Marketing and Content Videos
Role: Art Director
Collaboration: Hannah Cusworth
Logo intro and outro animations were made for all marketing videos to establish brand consistency.
For video content that explained product features or a recent report, branded intro and outro pieces were created to follow the established brand guidelines. Creating shorter version allowed for short ads (6 sec, 15sec) to communicate the brand mark either first, or in the end of the video clips.
Tagline specific version was also made for strictly marketing videos where the brand was introduced to new audience.
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