Brands Ranking Report Design

Project Details

Role: Designer, Art Director

Date: 2019

Context

Morning Consult's Fastest Growing Brands of 2019 serves as a definitive measure of brand growth for a variety of companies and products.

In 2019, I worked on one of the first iterations of the multi-year Fastest Growing Brands campaign, which continues to be released today. The aim of this campaign was to highlight emerging brands gaining popularity among US consumers. To visually represent the theme of "fast" for this campaign and ranking report, I drew inspiration from a running track. This concept emerged while I was searching for a clear and fitting visual to embody the essence of speed, and one particular image was the perfect fit. Other elements were borrowed from the overall brand identity, the shape within the “M.”