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Unveiling NFL fans' favorite brands and the league's rebounding perception, this special report dives into consumer behavior and its powerful impact on the NFL landscape.
As the sole designer for this special report, I aimed to capture the essence of NFL fans' favorite brands in the run-up to the 2020 Super Bowl. The design incorporated the new brand's angular shapes, ensuring consistency with other content pieces I had worked on.
The report delves into the top findings, showcasing fans' preferred brands in key categories, those that excel among NFL fans, and each fanbase's favorite chip and beer brand. These insights offer just a glimpse into the extensive data available from Morning Consult Brand Intelligence on how consumer behavior intertwines with the NFL.
Furthermore, the report highlights fresh brand tracking data on the NFL, revealing that the league's perception has rebounded two and a half years after the anthem-kneeling controversy, particularly among Republicans.
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