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This pivotal report leveraged our proprietary survey data to explore relevant topics, garnering 1600+ downloads from targeted brands that could directly benefit from its insights and analysis.
In 2019, I designed a comprehensive 30-page report focusing on the emerging trend of influencers in the realm of social media, particularly for young Americans. As social media increasingly influenced consumer decisions, nearly three-quarters of Gen Z and Millennials began following influencers on various platforms. These influencers became a valuable source of information on new products for the majority of these young individuals.
The report highlights the significant opportunities influencers provide for brands looking to reach young Americans, emphasizing the importance of understanding how and where to engage this audience effectively. The design of the report captures the essence of this new and dynamic marketing landscape driven by influencer culture.
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