I design event experiences that turn strategy into environments people can move through and remember. My work connects brand, storytelling, and large scale visuals across live and digital moments.
Hi, I’m Vlad. I’m a design leader with over 15 years of experience focused on solving complex problems through visual storytelling. My work sits at the intersection of brand systems, experience design, and narrative clarity, often at scale and under real world constraints.
I earned my Bachelor’s degree in Graphic Design from the Art Institute of Washington. Over the years, I’ve partnered with teams at Cvent and Morning Consult, helping shape how brands show up across events, campaigns, products, and environments.
At Cvent, I grew from Graphic Designer to Lead Visual Designer in UX. I helped build and evolve the company’s design system, established brand guidelines, and supported a decade of visual identity work across digital and physical touchpoints. A defining chapter of my career was art directing three consecutive Cvent CONNECT conferences in Las Vegas, where brand, storytelling, motion, and large scale environments had to work as one.
At Morning Consult, I led brand and marketing design efforts across reports, campaigns, web, motion, and events. The work centered on turning data and insight into clear, compelling stories that executives, clients, and audiences could quickly understand and trust.
Today, my focus is on event and experience design. I care deeply about how people move through spaces, how information is revealed, and how brand decisions support the story rather than distract from it. Government work has added useful constraints around accessibility and clarity, but it is one chapter in a much longer interest in designing for real audiences with real needs.
Across every role, the throughline has stayed the same. I love problem solving. I love building systems that scale. I love using brand and events as tools for storytelling, not decoration.
Outside of work, I stay curious. I follow technology, cars, urban design, and space exploration. I travel often, explore cities, and teach myself new skills. I was born in Ukraine on the day of the Chernobyl disaster and moved to the US at 12. That background shaped how I think, adapt, and keep learning.
© Vlad Gorshkov 2026. Please don't steal.